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We agree the sales roles in scope, the deals you are trying to move, target locales and timeline. No sales pressure.

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No time works for you? Email venchito@rainmakermastery.com and we will arrange a schedule.

What is Sales Training eLearning?

Sales training eLearning is online, self-paced training that builds selling skills and product knowledge through digital courses your sales reps can take anywhere – covering onboarding and ramp, product knowledge, objection handling, discovery, negotiation, competitive positioning and CRM use.

It sits inside the wider practice of sales enablement: the work of giving sellers the knowledge, content and tools they need at the moment they need them. Where a live sales kickoff happens once a year, sales enablement eLearning runs continuously – onboarding new hires the same way every time, refreshing the field after every release, and giving reps something to rehearse against before a real call.

Instead of pulling a team off the floor for a live session, we help deliver structured, trackable practice your sales reps complete in the flow of work, on desktop or mobile, in whatever language they sell in.

Where eLearning works best

Knowledge that must be consistent (product, pricing, process, competitors), decisions that can be rehearsed (objections, discovery, qualification), and tools that can be simulated (CRM, quoting, configurators).

Where it does not work alone

Live coaching, call reviews and manager reinforcement still do the heavy lifting on behaviour change. We design courses to feed that work, not to replace it – and we will tell you when a blended approach is the honest answer.

what is sales training elearning solutions

Why Sales Training Stops Working

Four patterns show up in almost every sales enablement backlog we are handed. If two or more sound familiar, custom eLearning is usually the cheapest fix available to you.

It does not scale

Your top closer runs the same live kickoff for every new hire, and stops selling while they do it.

It goes stale

The deck was accurate two releases ago. Reps are pitching a version of the product that no longer exists.

It does not stick

A two-day workshop with no reinforcement fades. Reps drift back to old habits inside a quarter.

It cannot be proven

You can report completions. You cannot yet show what training did to ramp time, win rate or CRM hygiene.

Sales eLearning Courses We Build

Whatever stage your reps are at, we offer a full suite of sales eLearning development services to turn your existing sales materials into structured, trackable courses. Here is what we build most.

Sales Onboarding and Ramp

New sales reps cost you money until they close their first deal, and every week of ramp is revenue sitting on the table. Repeating the same live kickoff for every new hire does not scale. We build role-specific, self-paced onboarding that gets reps to their first deal faster and frees your top closers from playing trainer. New hires learn the same proven path every time, and you can see exactly who is ready to sell.

Product Knowledge Training

Your product changes faster than your training library keeps up, and reps end up pitching last quarter's version. A rep who cannot speak fluently about what you sell loses deals they should win. We turn spec sheets, release notes and demos into courses reps actually retain - structured around what matters in the sales conversation. You own the source files, so you refresh a module without rebuilding the course.

Objection Handling

Most reps freeze on the same handful of objections, and no amount of "just handle it" advice fixes that. What they need is repetitions before the real call, not improvisation in front of a prospect. We build branching scenarios from your actual objections, so reps practise the exact pushback they will hear and see the consequence of each response. By the time they are live, the answer is muscle memory.

Discovery and Consultative Selling

Discovery is where deals are won or quietly lost, yet most training treats it as theory. Reading a framework in a slide deck does not teach a rep how to run a real qualification call. We build question frameworks and consultative selling skills through practice - mapped to how your best reps uncover need, test fit and qualify out. Reps work realistic conversations, decide where to probe, and get feedback that teaches.

CRM and Sales Tool Enablement

Your CRM is only as good as the reps who use it, and poor adoption quietly corrupts your pipeline data. Handing someone a login is not training. We build guided, watch-try-do simulations that let reps practise in a safe replica of your CRM and sales stack - Salesforce, HubSpot, Dynamics, or whatever quoting and enablement tools sit alongside it - before they touch the real thing. Adoption stops being a training problem and your forecast starts reflecting reality.

Sales Methodology Reinforcement

You invested in a sales methodology, but a two-day workshop fades without reinforcement. Reps drift back to old habits within weeks unless the framework is built into how they practise. Already run SPIN, Challenger, MEDDIC, Sandler, Solution Selling or your own in-house model? We build your methodology into interactive courses that reinforce it through spaced practice and real scenarios - so it becomes how your team sells.

Negotiation and Closing

Discounting is the default move when a rep has run out of other moves. Most teams never rehearse the moment the buyer pushes on price, terms or timing. We build negotiation practice around your real commercial guardrails - what can flex, what never does, and what to trade for it - so reps hold value instead of buying the deal. Closing becomes a planned sequence rather than a hopeful email.

Competitive Battlecards

Reps get blindsided by competitor comparisons mid-deal, and a static battlecard PDF is never open when it is needed. Positioning that lives in a shared drive does not change what a rep says on a call. We build interactive competitor and positioning training reps work through up front and revisit mid-cycle, so they know the trap questions and the counter before they are asked. When a prospect names a competitor, your rep has an answer.

Sales Manager and Coaching Enablement

Frontline managers decide whether training survives contact with the pipeline, and most are promoted sellers who were never taught to coach. We build manager tracks and coaching guides alongside the rep courses - what to listen for on a call, how to run a deal review, which behaviour to reinforce this month. The course teaches the skill; the manager makes it stick.

Channel and Partner Enablement

Your partners and resellers sell your products alongside a dozen others, and they default to whatever is easiest to pitch. If your channel does not understand your products, your channel does not sell your products. We build consistent, self-paced sales enablement eLearning that gets partners selling as confidently as your own team - without flying someone out for every new account.

Sales Kickoff and ILT Conversion

Your best content is already written - it is sitting in the SKO deck, the enablement workshop and the recording nobody has watched since. We convert live sales training into self-paced eLearning so the January kickoff is still working in September, and so the person who joined in March gets the same version as everyone else. Turn a one-off event into an asset you reuse.

Role-Based Sales Learning Paths

An SDR and an enterprise AE do not need the same course. We scope a path per role so nobody sits through 40 minutes of content written for somebody else's quota.

Role Core modules Typical seat time KPI it moves
SDR / BDR Prospecting basics, ICP and buyer personas, cold call openers, early objection handling, CRM hygiene 2-3 courses Meetings booked, ramp time
Account Executive Discovery and qualification, product knowledge, competitive battlecards, negotiation, methodology reinforcement 4-6 courses Win rate, time to first deal
Account Manager / CS Renewal conversations, expansion and cross-sell, escalation handling, product updates 3-4 courses Net revenue retention
Sales Engineer Technical demo standards, configuration simulations, competitive technical positioning 2-4 courses Demo-to-close conversion
Frontline Sales Manager Coaching conversations, deal review and inspection, pipeline hygiene, reinforcement guides 2-3 courses Forecast accuracy, team ramp
Channel / Partner Rep Product essentials, positioning against alternatives, deal registration process, co-sell basics 2-3 courses Partner-sourced pipeline

Seat time is per course at 30-60 minutes. Paths are scoped on your discovery call – most teams start with one role and expand.

Formats and Assets We Build

A course is one format among several. We mix these so training reaches reps before the call, during the deal and after the loss review - not only on day one.

Branching scenarios

Real objections, real consequences, feedback that teaches after every decision.

Software simulations

Watch-try-do practice in a safe replica of your CRM, quoting tool or configurator.

Microlearning

Three to five minute refreshers a rep can take between calls, on a phone, in the car park.

Video and animation

Explainers, demo walkthroughs, customer stories and a named on-screen facilitator.

Gamification

Points, badges and leaderboards. Sales teams are competitive - use it.

Job aids and playbooks

Interactive PDFs, call flows, discovery question sets and one-pagers for the moment of need.

Assessments

Scored knowledge checks and certification gates, so readiness is a fact rather than a feeling.

Mobile-responsive by default

Every build is tested on phone and tablet, because field reps do not learn at a desk.

Custom Sales eLearning vs Off-the-Shelf Courses

Off-the-shelf sales courses are not bad - they are just not about you. Here is the honest comparison so you can decide which problem you actually have.

  Off-the-shelf library Custom build (what we do)
Content Generic selling theory sold to every company in every industry Your product, your ICP, your objections, your competitors
Practice Watch, click next, pass a quiz Branching decisions and simulations built from real calls
Time to launch Immediate 5-7 weeks per course from kickoff
Cost shape Per seat, per year, forever One fixed build cost, unlimited seats, no renewal
Updates You wait for the vendor’s roadmap You hold the source files and edit in place
Branding Vendor’s look, vendor’s voice Your brand, or fully white-label under your client’s
Best for Broad fundamentals and soft skills at low cost Anything where the specifics of your deal decide the outcome

How We Build Your Sales Course

Six checkpoints, one fixed delivery window. You see the course three times before launch, so nothing arrives as a surprise.

Step Stage What happens What you do
01 Kickoff and needs analysis We agree roles, behaviours to change and the KPI you are measured on Send existing materials
02 Instructional design Learning objectives, course map, interaction strategy, assessment plan Approve the outline
03 Storyboard Every screen, script and scenario branch written out before we build SME review, one round
04 Development (alpha) Build in Storyline or Rise, visuals on brand, voiceover recorded Review the working course
05 QA and beta Functional, device and tracking testing, then your final sign-off pass Final comments
06 Package and handover SCORM or xAPI package tested in your LMS, plus every source file Upload and launch

Typical elapsed time: 5-7 weeks per course. The main variable is how fast review feedback comes back at steps 03 and 04.

How We Measure Sales Training Impact

Completion rates are not a result. We design against the Kirkpatrick levels and tell you plainly which ones a course can carry on its own - and which ones need your managers.

Level What it answers How we capture it Built in?
L1 Reaction Did reps rate it as worth their time? End-of-course survey, tracked to the LMS Every tier
L2 Learning Can they recall and apply it in a scored decision? Scored assessments and scenario outcomes Every tier
L3 Behaviour Are they doing it on live calls? xAPI statements plus manager coaching guides and call review checklists we supply Needs your managers
L4 Results Did ramp time, win rate or CRM adoption move? Baseline agreed at kickoff, re-read from your CRM at 90 and 180 days Needs your CRM data

We will not claim a course alone changes behaviour. L1 and L2 ship inside the build; for L3 and L4 we hand you the instrumentation and the manager tooling, and help you read it.

Ramp time

Weeks from start date to first closed deal, by cohort.

Win rate

Trained cohort against the previous one, same segment.

CRM adoption

Required fields completed, stages updated on time.

Deal quality

Discount depth and slippage on deals run by trained reps.

Reinforcement, Not One-and-Done

A course that launches and then sits in the LMS is a completion record. What changes behaviour is the second, third and fourth exposure – which is why we design the follow-through at the same time as the course, not afterwards.

Spaced practice. Short scenario refreshers scheduled at 2, 6 and 12 weeks, so the objection your rep drilled in month one comes back before they forget it.

Manager coaching guides. A one-page brief per module: what to listen for, which question to ask in a deal review, how to reinforce it in a one-to-one.

Just-in-time job aids. The battlecard, discovery question set or call flow, pulled out of the course into something a rep can open ninety seconds before the call.

Refresh cycles. Because you own the source files, your quarterly product or pricing change is an edit rather than a rebuild. We can also run the refresh for you on a retainer.

why choose eSL for sales training elearning solutions

Why L&D Teams and Training Companies Choose eLearning Solutions Lab

Whether you are an in-house L&D or sales enablement team clearing a backlog, or a training company that needs eLearning builds delivered under your brand, the reasons teams stay with us are the same.

Real instructional design, not slideware

Every course is built on a proven ID methodology, so your reps retain and apply what they learn - the difference between a completion record and a change in behaviour.

Measured on sales KPIs, not just completions

We design against the numbers you are accountable for - ramp time, time to first deal, win rate, CRM adoption - and hand you the instrumentation to read them.

Works in any LMS, out of the box

We export tested SCORM 1.2, SCORM 2004 or xAPI / cmi5, so courses load, track and report cleanly in whatever platform you run. No integration surprises in launch week.

Built for distributed sales teams

Self-paced by design, mobile-responsive as standard, and localisable into 35+ languages - so field reps, remote teams and global regions get the same message.

You own it - source files included

You get every Storyline file and Rise link on delivery, so when your product or pricing changes you update the course instead of paying for a rebuild. No vendor lock-in, ever.

Priced in the open

Published prices, fixed scope and a committed delivery window before you commit - so you can budget the programme without three rounds of vendor discovery.

White-Label Sales eLearning for Training Companies

If you sell sales training, you already own the hard part: the methodology, the models, the credibility. What you often do not own is production capacity – the instructional designers and developers who turn a two-day workshop into a SCORM-ready digital programme without pulling your consultants off billable work.

We work as the build team behind your brand. Your IP stays yours: we never templatise a client methodology or reuse it for anyone else, and you keep the frameworks, the naming, the source files and the client relationship. We do not appear anywhere in the deliverable unless you want us to.

What that usually looks like

Converting your flagship programme into a digital curriculum, adding a self-paced tier to an existing ILT offer, building a licensable course you resell per seat, or simply absorbing overflow when three clients sign in the same month.

Tools, Standards and Compatibility

Authoring
Articulate Storyline 360, Articulate Rise 360, Adobe Captivate, Lectora, iSpring
Standards
SCORM 1.2, SCORM 2004, xAPI (Tin Can), cmi5, plain HTML5 for non-LMS hosting
Tested in
Cornerstone, Docebo, TalentLMS, Moodle, SAP SuccessFactors, Workday Learning, LearnUpon, Absorb – and we will test yours before handover
Accessibility
Keyboard navigation, screen-reader labelling, captioning and colour-contrast checks available on request. Tell us on the call if WCAG 2.1 AA is a requirement and we will scope it in.

Sales Training eLearning by Industry

Selling a medical device is not selling FMCG shelf space. We scope scenarios around how deals actually run in your category.

B2B SaaS and technology

Multi-stakeholder deals, technical evaluation, procurement and security review. Discovery and competitive positioning carry the most weight.

Healthcare, pharma and medical devices

Clinical accuracy and claims discipline matter as much as persuasion. We build to your review process. See our healthcare eLearning solutions.

FMCG and consumer goods

High-volume field teams, seasonal ranges and retailer negotiations. Short, mobile, repeatable. See our FMCG eLearning solutions.

Manufacturing and industrial

Specification selling, long cycles and distributor networks. Channel enablement usually pays back first.

Financial and professional services

Suitability, disclosure and record-keeping sit inside every sales conversation. Compliance and selling get built together.

Training and consulting companies

You own a methodology and need it turned into a digital programme under your own brand. See white-label above.

Recent Sales eLearning Builds

A short read on the problem, what we built and what changed afterwards.

CASE STUDY 1 - TITLE

REPLACE THIS: one paragraph on the client situation, what we built (format, seat time, tier) and the outcome they reported. Anonymise as 'a 40-rep B2B software team' if the client cannot be named.

CASE STUDY 2 - TITLE

REPLACE THIS: second build. If you have no numbers yet, describe scope and scale instead - modules delivered, languages, LMS, turnaround - and say what the client used it for.

SAMPLE MODULE - TITLE

REPLACE THIS: a white-label build for a training company, or a demo module link. If you have a playable sample, link it here - a working demo outperforms any claim on this page.

Pricing

Simple. Transparent. No surprises.

Fixed pricing. Fixed timelines. Every price is per course at 30 to 60 minutes of seat time, with unlimited seats and no per-learner licence. You know exactly what you are getting before you commit.

Rapid Build

Clean, guided courses for essential knowledge


$2,999

per course

  • +30-60 min seat time
  • +Guided interactivity: click-to-reveal, tabs, drag-and-drop, scored quizzes
  • +Custom, on-brand visuals
  • +AI or human voiceover
  • +SCORM 1.2 / 2004 or xAPI / cmi5
  • +Kirkpatrick L1-2 instrumentation built in
  • +5-7 week delivery

Recommended

Professional Build

Full interactivity with a named on-screen facilitator


$4,500

per course

  • +Everything in Rapid Build
  • +Full interactivity: branching scenarios with real consequences
  • +Custom animation and a named on-screen facilitator
  • +Feedback that teaches after every decision
  • +Manager coaching guide for the module
  • +Priority project manager
  • +5-7 week delivery

Enterprise Build

Maximum depth - simulation and fully custom design


$7,500

per course

  • +Everything in Professional Build
  • +Adaptive branching plus software and process simulations
  • +Fully custom design and motion graphics
  • +Named facilitator and scenario storytelling
  • +xAPI event design for L3 tracking
  • +Priority project manager
  • +6-8 week delivery
Bundle three or more courses on any tier and save 10%. Most sales programmes run as a series – onboarding, product, objections – and we will scope the right mix on your quote call. Localisation into 35+ languages, extra seat time and retainer refresh cycles are quoted separately.
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Frequently Asked Questions About Sales Training eLearning

Sales Training eLearning FAQs

Both. We build under our client’s name for in-house L&D and sales enablement teams, and we deliver white-label sales eLearning for training companies and consulting firms that need production capacity behind their brand. Same instructional design, same SCORM standards, same source-file ownership either way.

Off-the-shelf courses teach generic method – the same objection scripts and “close harder” advice sold to every company in every industry. They are fine for broad fundamentals, but they do not know your product, your ICP, or the objections your reps actually hear. Custom sales training eLearning is built around your materials, so every rep practises the exact deal they will run this week. See the full comparison table above.

A Rapid Build course is $2,999, Professional Build is $4,500 and Enterprise Build is $7,500 – each per course at 30 to 60 minutes of seat time, with unlimited seats and no per-learner licence fee. Bundle three or more courses on any tier and save 10%. Most sales programmes run as a series (onboarding, product, objections), and we scope the right mix on your quote call.

Most courses launch in 5 to 7 weeks from kickoff, including instructional design, development, QA and SCORM packaging. Enterprise Builds with full simulations run 6 to 8 weeks. Because sales content changes fast, we design courses to be updated in place, so a pricing or product shift is a quick refresh. The main variable is how quickly your review feedback comes back at each checkpoint.

We replace passive slides with decisions. Objection handling becomes branching scenarios, CRM training becomes watch-try-do simulations, and discovery becomes realistic practice conversations with feedback that teaches. Reps rehearse the real moments – pushbacks, competitor mentions, qualification calls – before they are live in front of a prospect.

Kirkpatrick L1 and L2 ship inside every course – reaction surveys, scored assessments and scenario outcomes reported to your LMS. For L3 (behaviour) and L4 (results) we agree a baseline at kickoff on the KPI you care about, build xAPI events into the course, and supply manager coaching guides and call review checklists so the behaviour is inspected on real calls. We will not claim a course alone changes selling behaviour; your managers do that, and we build to support them.

Yes, and we usually recommend it. An SDR needs prospecting and early objection handling; an enterprise AE needs discovery, competitive positioning and negotiation; a frontline manager needs coaching and deal inspection. We map a path per role at discovery so nobody sits through content written for somebody else’s quota. Most teams start with one role, prove it, then extend.

Yes, and we build it as yours. If you are a sales training company with your own methodology, models or IP, we turn them into interactive, SCORM-ready courses under your brand, without templatising it or reusing it for another client. You keep the frameworks, the naming, the source files and the delivery. We are the production team behind it.

Whatever you already have: pitch decks, playbooks, product sheets, call recordings, battlecards, or just a topic outline. We handle instructional design, scripting and development from there, so your top closers are not pulled in to build slides. If your materials are reasonably complete, that is enough to scope and start.

Yes. Every build is responsive and tested on phone and tablet, because field reps do not learn at a desk. We export tested SCORM 1.2, SCORM 2004 or xAPI / cmi5 packages and test them in your LMS before handover, so tracking and reporting work on day one rather than in a support ticket a week after launch.

Yes. We localise and translate courses into 35+ languages with AI or human narration, whichever you prefer. Scenarios are culturally adapted rather than literally translated – the objection a rep hears in Tokyo is not the one they hear in Toronto – and every language is re-tested before release. Because courses are self-paced, field reps, remote teams and international regions get the same message without anyone being pulled off the floor.

No, because you own it. On delivery you receive the source files – every Storyline file and Rise link – so when your product, pricing or messaging changes, you update the affected module instead of paying for a full rebuild. No vendor lock-in, ever. If you would rather we handle updates, we run refresh cycles on a retainer.

CONTACT FOR A FREE QUOTE - WITHIN 3 BUSINESS HOURS

Get Your Free Proposal

Send a message or book a 30-minute discovery call below. We will introduce you to a Learning Advisor with experience in your industry - no obligation, just mutual fact-finding to confirm we can help.

eLearning Inquiry

What To Expect


Fill out the form

Share your project scope and a Learning Advisor will be in touch within 3 business hours.

30-minute discovery call

We agree the sales roles in scope, the deals you are trying to move, target locales and timeline. No sales pressure.

Proposal in 24 hours

You receive a fixed-price proposal with a committed delivery window. No hidden fees, no surprises.

NDA before files move

We sign a mutual NDA before you send a single source file. Encrypted transfer as standard.


No time works for you? Email venchito@rainmakermastery.com and we will arrange a schedule.

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